Inspire your resource group to think differently about the marketing objective. In this tip, we explore how changing the word “persuade” to a different verb can help your resource group generate fresh ideas. View Post

Here’s a little “back to basics” refresher that includes ten timeless tips that will go a long way to help you run an effective session. View Post

When you facilitate for the same group, it becomes more important to think of novel ways to inspire your resource group. In this tip, we explore techniques that use a tool you already have on hand in new and engaging ways. View Post

Inspire new ideas by unexpectedly turning the marketing objective on its ear! The two-words technique allows you to have a little fun with the marketing objective while helping the resource group offer fresh ideas. View Post

Connecting to emotions is a powerful way to develop more persuasive campaigns. In this tip, we explore ways to use the six emotions contemporary research suggests we all feel to inspire the target consumer and accomplish the marketing objective. View Post